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Four Keys to a Great Coaching Pic Look
It’s all about perception. When people check you out online, they take all the inputs (written word, images, profile detail, comments, etc.) and formulate an opinion of you. This is their perception....
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Design or Text-Only Email Newsletters?
While having a gorgeously designed email template gives eye appeal, the harsh reality is that trying to implement a visually stunning email newsletter often causes more problems than its worth for new...
View Article5 Navigation Keys to Get Visitors to Take Action
Ever wonder why Google is the preferred search tool on the Web? Could it be because Google is simple? One search box; one search button… just type in a keyword or two, and go. Many coaching websites,...
View Article5 Steps to Building Search Visibility for Your Coaching Website
If you want to reach out to a huge sea of potential clients, build a large email list, and sell a lot of products, then harnessing the power of the Web is a smart move. One very important factor...
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3 Steps to Design for Client Attraction
It’s not the mere fact of having a website which is important. It’s having a strategy or purpose for it. Only with a purpose in mind, can you effectively organize the pages, add features, and write...
View Article3 Minimalist Keys (Increasing Website Effectiveness)
A quick story. About two years ago, I decided to make my business mobile. I got rid of office equipment (computers, phone, printers), removed extra software (lots of MS stuff), and stopped various...
View ArticleText Link Usability to Keep People Longer
Noisy, ugly, confusing pages scare people away. Easy to read and use pages keep people longer. Ever seen a page with more links than sand in the Sahara? And to make it worse, have you seen such a page...
View Article3 Visual Cues and A Core Concept for Leading Visitors Around Your Site and...
Three Visual Cues 1. Buttons – Use buttons on your website to cue people where to go next. Make buttons look like buttons which are usually rounded, beveled (look 3D-ish) and have a drop-shadow. It’s...
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Handy and Brandy for a Better Coaching Site
They say God is in the details. Recently, I heard someone say the devil is in the details. Interesting, I thought. I’ve also heard, “It’s all in the details.” Hmmm … well, here are two great details;...
View ArticleDude, Three Dos for Smooth Site Surfing
When people surf, they’re on a smooth fun wave, and they like it like that. They like to ride that wave, feel the glide, fly through the wind and see the earth move under their feet. It’s exhilarating!...
View ArticleShould I Post Coaching Fees on My Website?
Someone you just met offers to sell you an empty box for a 150 bucks. You look at him as if he’s crazy. That’s what it’s like when a random visitor comes to your coaching website, sees your fee is...
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